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Youth In Media
On September 18, 1999 independent film producer Peter Campbell (Gumboot Productions Inc.) and management consultant Kathryn Molloy (Molloy & Associates Consulting) , met 20 youth at the Gulf Islands Film and Television School (GIFTS). This pilot project, co-ordinated by The Access to Media Education Society (AMES), brought British Columbia youth between the ages of 16 and 24 years together for 10 days on Galiano Island.
Their goal was to produce Public Service Announcements (PSA’s) dealing with issues related to climate change and to produce works of a high standard – both technically and artistically – in the hopes of getting the climate change message broadcast on television.
After settling in, the group went sailing off Retreat Cove where University of British Columbia Professor of Oceanography Paul LeBlond discussed the effect of climate change on the ocean ecology. Next a hike to Pebble Beach and a discussion of the Pebble Beach Climate Change Monitoring Project.
Over the next few days the students were given several workshops on climate change issues and developed scripts for the production of the public service announcements. These were followed by more workshops: on social marketing, visual storytelling, acting, computer animation, classical animation, cinematography, lighting, sound, non-linear digital editing, production design, directing, cinematography… then, showtime: four participants would produce computer animation (banished to the so-called "nerd hole"), four more would be absconded to the classical animation trailer and the remainder would begin production on dramatic and documentary psa’s. Six would grab a ferry to Vancouver for two days of production and another six would remain on Galiano.
Then came the editing, sound effects, music and titles…sleepless nights, computer crashes – then the countdown to THE WORLD PREMIERE SCREENING!
Status:
A total of 15 PSAs were produced and broadcast on National Television.
Phase II commences in the Fall of 2003
Check
out: 
the "Frog" commercial in quicktime .mov formatThe Youth In Media website. |